Shopify Vs StoreHippo: The Right B2B solution for your enterprise

StoreHippo for B2B ecommerce
StoreHippo for B2B ecommerce

Electronic commerce has successfully brought upon a visible disruption to the world as we know it. Although, B2B companies were a late starter when it came to adapting to the trends, but that’s not the case anymore. They are no longer operating using conventional means.

Do you know what brought about this shift?

It’s because of mobile devices. It’s the age of a mobile-first strategy in B2B marketplaces. With increasing mobile usage, B2B companies have already been leveraging mobile and rising in the domain of M-commerce.

  • 94% of B2B buyers research products online before they decide to purchase anything.

You aware of the millennial lifestyle, right? Don’t worry, the details are not important, but one major aspect of their lifestyle. They just can’t get enough of the internet. Don’t you agree? Well, this habit of theirs plays an important role in the rise of new trends in the market. B2B demographic is relatively younger than it used to be. The online experience is of increasing importance now. There is a growing expectation of business to business purchases being supported online.

Not only that, B2B ecommerce looks very promising.

General B2B ecommerce Trends
General B2B ecommerce Trends

You see it, right? The element of human interaction will be minimal while making purchases. People now prefer doing everything online, be it a desktop or a mobile device. Clearly, there is an opportunity for wholesalers to provide a strong digital experience for their clients. Ecommerce and the digital economy are moulding the world and you can’t deny it.

The digital transformation caused by ecommerce
The digital transformation caused by ecommerce

Businesses adopting digital transformation are achieving 9% higher revenue creation, 26% greater impact on profitability, and 12% more market valuation. The results are quite visible.

Where to Start?

Doesn’t this outlook of business to business growth inspire you to take your Wholesale Business online? Are you planning to explore new markets by taking your wholesale operation online like everyone else? Wondering how to begin the process?

If you are thinking off the top of your head, there are 2 ways of doing it.

  • Host your own online infrastructure in house.

Before you go down either of these paths, just know a few things.

If you’re hosting your ecommerce infrastructure inhouse…..

  • Setting up the entire infrastructure can take a lot of time.

But if you go for a subscription from a service provider….

  • Ecommerce platforms follow standard security compliances making your data secure.

Choosing a service provider seems like a no-brainer, doesn’t it? You can do whatever you think would be comfortable for you, but outsourcing everything seems like less work on your plate.

Some Viable Options

Talking about ecommerce platforms, you can consider two platforms that have been in the market for a while. These are;

  • StoreHippo

StoreHippo offers turnkey, customizable, inbuilt solutions for enterprise business. Shopify Plus is the premium offering by Shopify that uses multiple apps to offer similar services.

If you’re a business upgrading your existing website or building it from scratch, be sure to check these platforms out. They both are very well equipped to support the necessary B2B capabilities such as:

  • Segmentation with profiles and customer groups

So here’s a brief of both platforms to help you get an idea of how these platform providers can help your B2B operation.

StoreHippo

StoreHippo is a new generation SaaS-based ecommerce platform. It was established in the year 2014 and over the years it has established a steady presence. Currently they are active across diverse industries and geographies in Indian as well as international markets which includes the United Kingdom, the Middle East, and Australia.

It is built on the latest mobile-first technology stack and its DIY platform allows business owners to roll out solutions for diverse B2B and B2C business models. This platform is natively mobile-ready, the stores built on the platform are infinitely scalable and fully customizable.

StoreHippo looked beyond just storefront building tools and offered a flexible platform that can be fully customized to accommodate the needs of enterprise business models. To accomplish the same, they built their platform grounds up using the latest MEAN stack making StoreHippo an inherently mobile-first, highly flexible and scalable platform. They also incorporated several features like integrated logistics, payment gateways, analytics and marketing tools, mobile apps and more. Their multi-seller and multi-stores features are designed for big B2B players that have a broader presence across different verticals and physical locations.

Some features

  • They provide versatile Mobile Stores with the incorporation of Progressive Web Apps (PWA). No need to install any apps to manage your storefront and admin panel.

Watch out

  • Their support is only 24/6 that too for selected plans.

Shopify Plus

Shopify had smooth sailing with its regular services for budding entrepreneurs with their ‘Basic Shopify’, ‘Shopify’ and ‘Advanced Shopify’ plans. But then what they were giving was not enough. They started accumulating more clients and clients started getting bigger. So in 2014, they came up with ‘Plus’ to serve enterprises with their large scale business solutions.

They offer enterprise-grade capabilities and many large brands and fast-growing companies use Shopify Plus to boost their business. Shopify offers a highly distributed, multi-tenant platform that processes large scale transactions. If you are looking to reduce IT expenses while running your business, you can check it out. It gives you a non-complex platform to sell your products on all major marketplaces and social networks. It has multi-channel capabilities that can boost customer engagement, improve sales, and increase brand awareness. It works across any channel you choose. The transition to ‘Plus’ can be very easy with their expert team of account managers, 24/7 support agents, and technical designers at your disposal.

Some features

  • Shopify Plus assures 99.97% uptime for your website to enhance your visitor’s experience.

Watch Out

  • Shopify Payments are only available in certain countries and fees for third-party payment gateways become unavoidable.

Conclusion

To put it in a nutshell, no platform is totally perfect but they can provide a lot of features you might need to run a smooth business. Most ecommerce platforms do a pretty decent job. Do your research, take your time and definitely contact their support teams to get a deep idea. There are other options also available at similar price points. Still, many people use these platforms.

Look them up, Sign up for their trial versions to make the correct choice.

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Abhishek Aggarwal

He is an ecommerce expert with 7+ years of experience.With hands-on experience of handling B2B and B2C ecommerce projects