5 Technology Trends To Adopt For Your Ecommerce Brand In 2022

Hottest ecommerce technology trends for 2022

Ecommerce technology trends to look out for in 2022

1. MACH Architecture

  • MACH Architecture helps in delivering — features and capabilities in weeks rather than months or years
  • Reduced time and effort to get new features and capabilities to market
  • Lower cost of ownership as compared to traditional software models
  • API-first design makes it possible for channels such as mobile apps, chatbots, or even voice assistants to be built without having any knowledge of the underlying eCommerce store

2. Progressive Web Apps (PWA)

  • Cross-device compatibility makes it work even on entry level devices in far off markets
  • Simplified coding helps your brand implement changes quickly
  • No requirement for approval makes it easy to reflect and sync site-wide changes on PWA stores
  • Less time and effort makes development faster and cost effective

3. Personalized Shopping Experience

  • Brands could use personalized AI technology to analyze customer behavior and create targeted marketing campaigns
  • By offering personalized shopping experiences, eCommerce brands can increase customer loyalty and encourage more sales

4. Omnichannel

  • Using this type of business model gives scope for experimentation and helps you measure which channels are bringing in the most return on investment (ROI)
  • By measuring your total ROI, it will be easier to determine which channel is more effective than another

5. Voice And Image Search

  • Ability to get more orders through new-age devices like Amazon Alexa and Google Home
  • Optimizing your brand for these touchpoints can give you a winning edge

Bottomline

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Abhishek Aggarwal

Abhishek Aggarwal

He is an ecommerce expert with 7+ years of experience.With hands-on experience of handling B2B and B2C ecommerce projects