5 Non-Negotiable Features Of the Best Ecommerce platform in India
Planning an online business is no small feat. From selecting a niche to crafting your social media strategy — a lot many puzzle pieces need to be put together.
But first things first, you need one of the best ecommerce platforms in India to build a robust business structure. Ready-made turnkey solutions cut the mustard and let you focus on your core business aspects with a shorter go-to-market time. Their future-proof features handhold you from the first sale to a full scale!
Nowadays, Saas-based platforms are online entrepreneurs’ first choice because of agility, top-notch security and the overall ease to manage the entire business flow. While B2C online solutions are very much in trend, Forbes has already predicted that demand for B2B solutions is going to rise higher in the coming year.
However, figuring out the right ecommerce software can be a confusing task. This blog intends to make your research work easy by helping you figure out the platform best suited for your needs.
5 Non-Negotiable Features of the best ecommerce platform in India
1. Look for designs that sell
Your website’s design and the theme are important brand elements that influence customers’ purchase decisions. For specific industries like jewelry, apparel, online handbags business, etc. where colours and backgrounds matter, this is even truer.
To have a website design that sells, it must encapsulate your brand’s characteristics and qualities. Hence, high-quality and professional design is a non-negotiable business asset.
As a business owner, you need an online store builder that incorporates unique features for impeccable website design and to voice your brand identity. It’s a good idea to choose an ecommerce software with a developer-friendly interface and provides drag and drop features to create functional yet beautiful website designs.
2. Opt for good navigation
Ever thought why one online store is a big hit and its competitor selling the same thing is at a loss? Does it have something to do with the navigation experience both these web stores offer?
Navigation plays a significant role in customer satisfaction. User experience stats reflect that 90% of shoppers stop accessing a website or an app due to poor performance.
The best ecommerce platform in India should offer quick and easy browsing. More so, because customers not only have several options to turn to but also because 40% of them won’t spend more than 3 seconds on your storefront if it’s not simple enough!
A good website builder should feature advanced search options to assist customers to find relevant products. Also, easy navigation should translate to all screen sizes and devices with the mobile-first approach.
Research conducted by industry experts gathered that 52% of users are less likely to engage with a company that offers a bad mobile experience.
Lastly, you might want to check if your ecommerce software has an efficient content delivery network (CDN). After all, good navigation also means providing customers super-fast shopping experience with quick page loads.
3. Keep user-focused order functionality
Online shoppers have a lot of options to turn to since several market players offer the same product at competitive prices. 79% of online shoppers will immediately search on another site if they don’t like how and what you offer.
Hence, every aspect of your brand’s e-commerce presence that you create using the best ecommerce platform in India should be focused on offering high-quality, customised experiences through a product management system.
What does a product management system do?
It helps you to manage your product displays with customised settings so that customers can quickly find relevant products once the page is loaded.
You should be able to use customer data to personalise their shopping experience across multiple channels. Also, the ecommerce software you choose should be able to create product recommendations to automatically appear and readjust to customers’ preferences in real-time.
Wish lists within user accounts are another way to offer user-focused order functionality while allowing shoppers to save items for future purchases. You might also want to offer enquiry forms so customers can request custom quotes or any other product requirements.
A systematic product management system has powerful and easy-to-use tools to give your brand better visibility and a touch of personalisation for increased ROI.
4. Choose advanced security features
Nowadays, most e-commerce transactions and single-touch mobile payments happen through credit or debit cards.
Also, with many online payment solutions, customers choose to link their bank accounts to payment service companies like PayPal, RazorPay, etc. Not only this, many companies provide customers the ease to link their store accounts with personal social media profiles.
Irrespective of the mode of payment or number of accounts linked, it’s important to keep customer information secure. Therefore, businesses must invest in ecommerce software that is highly reputable and equipped with advanced security features.
You must invariably check for layered security features such as single admin login, compulsory login or Google captcha to protect your site against DDoS. Moreover, SSL certification assures customers that they can easily rely on your website with their financial information.
5. Ask for a good support system
An online solution should be able to boast high-performance, advanced technological features that give you an upper hand to manage the tools yourself, i.e. without the backup of any technical expertise or hiring professionals.
However, when you do encounter a problem, the best ecommerce platform in India should be able to resolve your issue within minutes. This means your solution should be powered by a robust and active support system.
Glitches in your product pages or merchant accounts or customers have disjointed experience will only make you lose customers in no time. Hence, you need resident experts to answer your queries and help you when your website has a technical error.
It’s a good idea to check with your solution provider for development documentation, video tutorials, forums, knowledge database, support team, live support through emails and chats to bring quick resolutions.
The key to choosing the best ecommerce platform in India is about incorporating features that make your customers happy and provide them with relevant solutions.
Considering some of these non-negotiable features will only ascertain a sound business decision and will give you long-term benefits. Perhaps the best thing would be to validate all the claims with a free trial store and experiencing the features that can boost your business towards performance.