5 Ecommerce Marketing Tips To Revive Your Business Amid COVID 19 Festive Season
Now, it’s been a year since the COVID-19 started to flip our lives upside down. Be it nationwide lockdown, social distancing norms, safety guidelines, we are moving towards a new normal now.
As the pandemic is reshaping our lives, it is also accelerating many new business trends but the biggest of these trends are in ecommerce. So, it’s the right time for you to relook at your ecommerce business before we jump into the upcoming festive season.
Since a lot of things have changed and there are new opportunities for online business that have come around when it comes to your online business.
5 Ecommerce marketing tips to revive your business amid COVID 19 festive season
1. Target your online audience and personalize offerings
Nearly 74% of the online buyers get annoyed when they don’t get the content (offers, promotions, deals, products) relevant to their interests. Ecommerce is all about establishing a territory and reaching an audience with common interest.
Well, no one knows what’s coming up next in the COVID-19 pandemic, but we can do our best to survive and rise together. This festive season, create eye-catchy marketing landing pages that are well-personalized for your audience. It is recommended to design festival themed landing pages for different festivals whether it is Dussehra, Diwali, Christmas, and more. A ready to use B2C ecommerce platform can help you to personalize customer experiences by developing dynamic pages in a few clicks right from your dashboard. What’s more? You can even stitch together separate interactions between your brand and the customers across all the touch points of the shopping journey. Make yourself relevant and targeted today.
2. Invest in mobile commerce
A survey by Google indicates that over 61% of the customers are likely to leave a site when it is not mobile-friendly. If a customer can’t stay on a website, there is no point in going further with ecommerce marketing. When we say being mobile-friendliness, it is not only the capability to see the content on mobile but a whole new mobile-first experience.
While we talk about the negative sides of COVID-19, the positive side is that it has led to a major change in the behavior of people. As people are staying at home, they are spending a lot of time on social media, streaming platforms, ecommerce portals, and many more. When the technology is already on its peak, mobile-only users have also increased dramatically. And there is no better time to provide a best-in-class mobile shopping experience to your customers. To provide a best-in-class mobile experience, choose a B2C ecommerce platform that is built on mobile-first principle, help you with mobile apps (Android/iOS), give a fast, engaging and uninterrupted shopping experience across devices.
3. Offer seamless payment integrations
Did you know that by 2024, the global consumers are expected to make over 1.1 trillion noncash transactions while buying goods and services online. Now, that’s a huge number and you cannot really afford to skip this part.
Offering a frictionless online payment experience to customers always stays in ecommerce marketing trends. To customers, a seamless online experience happens when they can search the desired products quickly, buy it easily, and make payment securely. Leveraging the seamless payment integrations this festive season can be one of the best marketing hacks for you this year. And the right B2C ecommerce platform can make your job much easier as it offers seamless integration with popular payment gateways like net banking, credit cards, and more.
4. Offer discounted shipping
The COVID-19 crisis has forced most of the customers to change their shopping habits and move to online shopping. Many customers are also willing to try online shopping for the first time. Surely, there is a sudden and widespread shift from shopping at brick-and-mortar stores to online shopping in the last 6 months.
Even if you have a huge website traffic during festive season, you need to keep your logistics strong to sustain in this fierce online competition. A fractured supply chain can hinder all your ecommerce marketing efforts in one go. The logistics process might sound easy to manage but it is actually a hefty affair. It does not work like getting an order, delivering it right away, and done. You will have to manage returns, refunds, payments, inventory, customer service requests, and a lot more. An excellent here in context to rewarding delivery experience is to offer discounted shipping to customers. It helps you maximize your sales opportunities when you offer discounted rates while shipping the orders.
Choosing the B2C ecommerce platform allows you to offer seamless logistic experience to your customers. And it also offers extensive features like discounted shipping, multiple logistics partners, international shipping solutions to make your logistics process easier, affordable, and much better.
5. Offer multi-channel experience
The days of “spray and pray” ecommerce marketing has gone. If you really want to capture the attention of customers and retain them, you need to be available wherever they are. Your customers should be able to reach you through multiple mediums like social media, live chat, customer service desk, email etc. The best part of the festive season is that a lot of customers visit the online store. But at the same time, you also have to manage these customers well whether they have queries or complaints.
Of course, you cannot hire thousands of people to handle customer service. And you don’t need to do that as well if you have the right B2C ecommerce platform at place. It helps you to reach your customers multiple communication channels, send personalized offers, engage them with relevant messages, and deliver a swift response throughout their shopping journey.
Choose the right B2C ecommerce platform to kick off this festive season
Try out the above ecommerce marketing tips to ace this festive season. Wondering how all of it can be achieved without any business hurdles and burning a hole in your pockets? Choosing a right B2C ecommerce platform is your answer here. Here, choosing a right platform means selecting an e-commerce solution that helps you to create, manage, and market your online store at a fraction of cost and time.
Look for the features that can help you implement the marketing tactics and revive the sales amid the festive season in just the way you want. Some of the features include future-ready technology, mobile-first approach, marketing automation, seamless payment and logistics integrations, global support features.
If you want to explore the features of B2C e-commerce platform that can kickstart your online business, schedule your free trial today.