5 Best Shoes And Footwear Multi Vendor Marketplaces In India

Abhishek Aggarwal
5 min readAug 23, 2021


Top 5 Shoes and Footwear Multi vendor Marketplaces in India

Did you know that India is the second largest producer of footwears after China? The changing market shifts, consumer lifestyle, and rising fitness and fashion trends has driven the Indian shoes market growth.

Are you a footwear business owner who wants to sell online or starting an online footwear business? The industry is proving itself as a highly promising sector. Still wondering how and why?

  • 581 billion INR is the revenue of footwear retail market accounts in 2020
  • 13%+ of the revenue is generated through online sales
  • Hybrid model(physical and online stores) adopted by most of the footwear businesses
  • 360 million pair of shoes will be sold in the market by 2025

Since online selling and ecommerce is everywhere. Today, not only millennials, but elderly and kids are also buying online. Be it food, fashion, electronics, grocery, household products, the ecommerce growth shows no sign of slowing down. And so the growth of footwear multi vendor marketplaces. If you are also looking to start your online footwear business have a look at,

The 5 best footwear online marketplaces and how they achieved success

1. Amazon

Amazon is one of the largest online stores in India and growing at sky high levels. It is a full-fledged online marketplace and sells a wide range of footwear products, including forma, casual, sports, and much more to cater most of the target audience.

2. Ajio

Ajio is a digital brand of Reliance retail. Since its launch year, the company is continuously bringing a wide range of shows and footwear at affordable prices. This multi vendor marketplace has also gained popularity due to the availability of exclusive international brands along with heritage Indian styles on the website.

3. Myntra

Myntra was launched in the year 2013 and it has become one of the largest apparels and footwear online stores. Initially, it was launched as an inventory-led store but soon after realizing the boom of online marketplaces, it has shifted to a marketplace-led approach.

4. Flipkart

Flipkart is one of the leading marketplaces with a huge number of registered manufacturers, vendors, and suppliers. The company has specifically pioneered in the shoes segment by offering the products at low prices while making them easily accessible for customers.

5. Koovs

Koovs has been launched to sell mobile phones and electronic items online. Then after, the company entered into the fashion segment and brought trendy footwear collections. Koovs has grown tremendously with its association with over 100 local and international private brands.

Do you feel that even though the market is huge, selling footwear online is a challenging business? Stop fearing, a right ecommerce platform is all that you need to build an online marketplace and get going with your online store. There are an endless number of earning opportunities waiting for you. Know the top features you should have to build a profitable online marketplace.

Must-have features of marketplace ecommerce solution

1. Mobile commerce capabilities

Today, having a mobile-friendly website is very common but extensive mobile commerce capabilities can provide an extra edge to your online store. Being the most accessible device, customers are always available on mobile. Put yourself in the shoes of customers. You will be most comfortable shopping in your free time rather than waiting to get access to a laptop or desktop. Right?

The right set of mobile commerce features allow the customers to shop online from mobile. And it becomes a win-win situation as you get the chance to interact and engage with consumers via push notifications, personalized offers, device and location-based discounts, and much more. And there is nothing better if you can get a ready-to-use PWA store, Android and iOS apps without any additional cost.

2. Frictionless online payment experience

With the increasing shopping expectations of customers, it is not just enough to integrate PayPal on your store. It is important to get serious about a secure and frictionless payment experience for customers as it can directly impact your sales and business profits.

When you build an online marketplace, payment remains one of the most important priorities. An ecommerce platform plays a primary role here. It is always important to choose an ecommerce solution that offers multiple payment options like net banking, card payment, wallets, cash on delivery with high-end payment security for the seamless checkouts.

3. Hassle-free supply chain and logistics

Supply chain and logistics remain the backbone of ecommerce business. No matter what, it will remain as important as it is today. Building a multi vendor marketplace with good design with a wide range of products is the first step to your online success. So, what’s next?

Providing a seamless delivery experience to customers is equally important to build the trust of customers and build a market reputation. Choose an ecommerce platform that offers automated and discounted shipping along with international shopping options to enhance your customer base globally.

4. Powerful marketing tools

Even the best products need to be marketed well to make a buzz. This is why digital marketing is gaining immense popularity these days. But to support your digital marketing efforts, you need an ecommerce platform with advanced marketing features.

In addition to a SEO friendly multi vendor marketplace, the tools like email marketing support, real-time push notifications, customer retargeting tools, personalized offers, discounts based on user profile, order amount, locations, and much more.

Start your online shoes and footwear business journey today

Whether you have an existing footwear store or looking to start afresh, going online is a must or your business success. The must-have features give a brief idea about the necessities of a marketplace ecommerce solution and help you make an informed business decision.

So, if you have already made up your mind to build an online marketplace, choose your ecommerce platform on the basis of these must-have features. And it will be awesome if you can get all of them at one place. With the right tools and features, the ecommerce platform can help you take your online business to the next level. Want to see these features live? Start your free online trial store of the solution provider you are considering to explore the features.



Abhishek Aggarwal

He is an ecommerce expert with 7+ years of experience.With hands-on experience of handling B2B and B2C ecommerce projects